EBA publishes Opinion on disclosure to consumers buying financial services through digital channels
L’European Banking Authority ha pubblicato una Opinion rivolta alla Commissione Europea al fine di raccomandare che sia assicurato il rispetto dei requisiti di disclosure all’interno dell’Unione Europea; ciò alla luce della continua evoluzione di canali di marketing digitale nella negoziazione di strumenti finanziari e, conseguemente, col fine di limitare i potenziali rischi per i “consumatori”. La raccomandazione dell’EBA si riferisce primariamente al rispetto dello “scopo e della consistenza” delle regole di disclosure, del tempo in cui l’informativa è concessa, del formato in cui dev’essere presentata e della sua accessibilità. Inoltre, la raccomandazione si estende ai profili pubblicitari, all’informazione precontrattuale, al diritto di recesso, alla gestione dei reclami ed alle informazioni post-vendita.
In order for consumers to make informed decisions about their financial products and services, they should have access to high-quality information, which should be provided at the appropriate time, via suitable means, and explaining the features and costs across the lifetime of the service.
In the EU, relevant requirements for the marketing of services that are bought at a distance are set out in the Distance Marketing of Financial Services Directive (2002/65/EC, DMFSD). The European Commission is currently evaluating the effectiveness of this Directive. Today’s opinion aims at providing input to the Commission’s evaluation, by providing recommendations as to how the Directive could be amended in order to ensure that it takes account of the increasing use of digital marketing channels and the resultant issues that potentially arise for consumers.
The EBA’s competence to deliver this opinion is based on Article 34(1) of Regulation (EU) No 1093/2010 (the EBA Regulation), as information requirements under the DMFSD relates to the EBA’s area of competence. In addition, Article 9(1)(d) requires the EBA to take a leading role in promoting transparency, simplicity and fairness in the market for consumer financial products or services across the internal market, inter alia by contributing to the development of common disclosure rules.
Furthermore, the Opinion is based on Article 9(2), which mandates the EBA to monitor new and existing financial activities and to adopt guidelines and recommendations with a view to promoting the safety and soundness of markets and convergence of regulatory practice, and on Article 9(4), which mandates the EBA to provide advice to the European Parliament, the Council and the Commission on new or innovative financial activities.
Qui le opinions: Opinion on disclosure through digital means.